Cellnet moves into gaming with Turn Left Distribution acquisition
Cellnet Group Limited has announced an agreement to acquire gaming software and accessories distributor, Turn Left Distribution (TLD). The
acquisition further diversifies Cellnet’s product offering in one of the
world’s fastest-growing product segments.
Turn Left
Distribution is a privately-owned company headquartered in Sydney with a
blue-chip portfolio of brands including Capcom, Koei Tecmo, Konami, Steel
Series, Thrustmaster and Plantronics. The company has experienced consistent
growth during the past six years, consolidating its position as the leading
supplier to retailers across Australia and New Zealand. This includes some of
the region’s largest retail chains including JB Hi-Fi, EB Games, Target, Big W
and Harvey Norman.
According
to Cellnet CEO, Alan Sparks, the gaming market, which includes accessories and
software is experiencing high worldwide growth and is an ideal addition to the
business, providing further expansion and product diversification as part of
its growth strategy.
“This is
an incredibly exciting time for Cellnet as we move into a new category which is
a high growth area for our existing trading partners,” he says.
“It
provides Cellnet with the opportunity to lean on our distribution and category
management expertise, which has made the company a leader in mobile accessory
distribution across Australia and New Zealand. This acquisition is a great fit
for our current clients and a solid foundation for us to expand our reach.”
Under the terms of the agreement,
TLD CEO Paul Elliot and General Manager Belinda Campos, will be retained as
Turn Left executives.
“Cellnet
offers an exciting opportunity for Turn Left to further strengthen its
services, expanding across the interactive entertainment space and beyond,”
Paul Elliot says.
“With our
range of category-leading publishing partners and clients, the acquisition
supports Cellnet’s local growth strategy of exploring adjacent categories. The
experience and knowledge of the interactive entertainment space that comes with
Turn Left’s high-performing team, along with Cellnet’s far reaching
capabilities, makes for a very bright and exciting future.”
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