MOBILE AUGMENTED REALITY EXPERIENCE: TOM CLANCY’S THE DIVISION® 2

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Combining an AR engine, a bot for Facebook Messenger and geolocation technologies, Ubisoft creates “The Division 2 Echo experience”, a mobile-only experience allowing users to deep dive into the world of The Division 2

Ubisoft, in collaboration with DDB Paris and Make Me Pulse, revealed The Division 2 Echo experience, a unique digital and immersive experience leveraging augmented reality and geolocation technologies, that will embark users into the world of The Division 2. The experience, dubbed in English and subtitled in Spanish, French, Italian, German, Traditional Chinese and Thai, is now available across Europe, Middle East and Asia territories. Users can access The Division 2 Echo experience on their mobile m.me/TheDivisiongame.

Accessible through a dedicated experience available exclusively on Messenger, The Division 2 Echo experience allows fans to dig deeper into the game narrative. Through more than 50 different stories users will discover the everyday lives of the civilians of Washington D.C. seven months after the virus outbreak that hit New York City. Multiple Points of Interest such as grocery stores, schools, gas stations or banks, can be found in each of the cities integrating the experience. Users will be provided their location coordinates thanks to an integrated GPS. While users unlock the Echo stories they will collect rewards and in-game items that will automatically be unlocked when The Division 2 launches via the Ubisoft Club.


Led by Massive Entertainment in collaboration with seven other studios around the world**, Tom Clancy’s The Division 2 is the next evolution in the open-world online shooter RPG genre that the first game helped establish. Set seven months after a deadly virus was released in New York City, Tom Clancy's The Division 2 will bring players into a fractured and collapsing Washington D.C. The world is on the brink, its people living through the biggest crisis ever faced in human history. As veteran Division agents, players are the last hope against the complete fall of society as enemy factions vie for control of the city. If Washington D.C. is lost, the entire nation falls. Building upon more than two years of listening to and learnings from The Division community, Tom Clancy's The Division 2 will offer a substantial campaign that organically flows into a robust endgame, to create a cohesive and meaningful experience for all types of players.
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